TOADSTOOL

Toadstool is a luxury wine brand that specializes in pairing their wines with various types of mushrooms. The branding design is inspired by the romantic aesthetics of cottagecore, the sophistication of dark academia, and the intricate, type-based packaging of the Victorian era. The packaging features ornate illustrations and elegant typography, with a color palette that exudes opulence and exclusivity. The wine bottles are decorated with the Toadstool logo, which features a whimsical hand-done font, adding to the brand's charm. The packaging is designed to fit a mycelium shipping insert created by the company Ecovative, reflecting their commitment to sustainability. The overall branding and packaging are designed to capture the attention of wine connoisseurs looking for a luxurious and unique experience.

DESCRIPTION

Logo
Brand Identity
Packaging

DELIVERABLES

INSTRUCTOR

Abby Guido

Square shaped shipping box for "Toadstool" wine company placed next to contents of the box, including a wine bottle, mushroom packaging styrofoam, and a wine flavor informational sheet.
Thumbnail sketches of wine packaging, logo, and label design.
Three different flavors of Toadstool wine lined up to showcase the labels. The types of wine include Pinot Noir, Sauvignon Blanc, and Zinfandel.
A wine infographic explaining the notes and profiles within each Toadstool wine included in the Toadstool subscription box.
A layout of a closed and opened version of the same shipping box for Toadstool wine company as well as the mycelium styrofoam, all three wines provided, and an info sheet that's included within the package.

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