This branding design project is for Aunt Flow, an eco-friendly menstrual product company that uses a red color palette and witty humor in its branding. The goal is to create a memorable brand identity that aligns with the company's mission of providing sustainable and affordable menstrual products. The primary color palette will be red, which is a traditional color associated with menstruation and can convey passion and energy. The use of witty humor in the brand messaging will make the product more approachable and engaging for the target audience. The project will involve creating a logo that captures the essence of the brand and resonates with the target audience.